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Credit: Olivia Roest / UofL Pronghorns

KB Heating invests $70,000 in Pronghorn Athletics & student-athlete success

11/20/2025 9:35:00 AM

LETHBRIDGE, Alta. — The University of Lethbridge has announced a new five-year partnership with KB Heating, Plumbing & Air Conditioning Ltd., becoming the new Community Corner sponsor for Pronghorn Athletics.

As part of the agreement, KB Heating will contribute $20,000 over five years to support the Community Corner, an initiative that provides local youth with access to Pronghorns home games. The company has also created a $25,000 endowment to fund student-athlete scholarships and contributed an additional $25,000 through the University's Board of Governors matching fund, bringing the total investment to $70,000.

KB Heating has a long-standing relationship with the University of Lethbridge, having supported Pronghorn Athletics programs  in the past, and by working on several campus expansion projects.

"KB Heating has a strong history of giving back to the community and we are grateful to them for helping us ensure our games are accessible to our city's youth through the Community Corner sponsorship," says Kristen DeMone, manager of development and sales for Pronghorn Athletics. "Their culture of family and people first, and values of hard work, dedication and excellence mirror our program and the expectations we have of our student-athletes. We are proud to have the support of the team at KB Heating."

KB Heating exemplifies the spirit of community partnership that strengthens Pronghorn Athletics. Every gift made to the program helps student-athletes succeed in sport, in the classroom and in the community.

"KB Heating is proud to support the University of Lethbridge Pronghorns because we believe in the power of athletics to inspire excellence, leadership and community spirit," says Chris Bruce, marketing and sales manager at KB Heating, Plumbing & Air Conditioning Ltd. "Partnering with the Pronghorns allows us to invest in student-athletes who work hard, give back and represent the values we share — dedication, teamwork and perseverance."

About KB Heating, Plumbing & Air Conditioning Ltd.
Founded in Lethbridge, Alta., KB Heating, Plumbing & Air Conditioning Ltd. has been serving southern Alberta for more than 35 years. The company provides residential and commercial heating, cooling, plumbing and air quality services, with a commitment to quality workmanship, customer service and community involvement. KB Heating is proud to support local organizations and initiatives that make a difference in the region.

About Pronghorn Athletics
Pronghorn Athletics is the home of the University of Lethbridge's varsity sport teams, competing in Canada West and U SPORTS. The program supports student-athletes in achieving excellence in academics, athletics and community leadership. Through the power of sport, the Pronghorns foster pride, engagement and connection across campus and the southern Alberta community.

Media contact:
Olivia Roest
Manager of Communications, Pronghorn Athletics
University of Lethbridge
Olivia.roest@uleth.ca | 403-360-6243
 
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